Hepy88 Privacy Policy – We Keep Your Data Safe

Welcome to the hepy88 Privacy Policy. This document forms part of the agreement between you and hepy88 as the operator of the online betting platform at hepy88.net and the hepy88 mobile app.

We understand that your trust depends not only on the quality of games we offer, but also on how we handle your personal information. At hepy88, privacy is not merely a legal obligation — it is a core value we uphold in every product development and platform operation decision.

This Privacy Policy explains what information we collect from you, why we need it, how we use it, and your rights regarding that information. If you have any questions after reading this document, our support team is available via the platform's live chat 24 hours a day, 7 days a week.

By using hepy88 services, you consent to the collection and processing of your personal data as described in this Privacy Policy. If you do not agree, please discontinue use of our platform.

Hepy88 collects your personal information through various means as you interact with our platform. The following are the categories of information we collect and their purposes:

2.1 Information You Provide Directly

• Registration Information: Full name, email address, mobile phone number, date of birth, and the password you set when registering your account.
• Verification Documents (KYC): Copies of your identity card, passport, or driving licence; documents required for withdrawal such as bank statements or utility bills for address verification.
• Financial Information: Details of the payment methods you use for deposits and withdrawals, including bank name and account number (partially masked for security).
• Communication: Records of conversations with our support team via live chat or email, including complaints and enquiries you have submitted.

2.2 Information Collected Automatically

• Platform Usage Data: Games played, total bets, wins, game session duration, and in-platform transaction history.
• Technical Data: IP address, device type, operating system, browser version, screen resolution, and your device's language settings.
• Location Data: Approximate location based on your IP address for legal compliance and account security purposes.
• Cookie Data: Information collected through cookies, web beacons, and similar tracking technologies — explained further in Section 6.

Hepy88 uses the personal information collected for legitimate and transparent purposes. We do not use your data for any purpose other than those stated below:

3.1 Platform Operations & Account Management

Your data is used to create and manage your hepy88 account, process deposits and withdrawals securely, verify your identity through the KYC process, and ensure you can access all platform services smoothly. Without this information, we are unable to provide you with core services.

3.2 Security & Fraud Prevention

We analyze usage patterns and technical data to identify and prevent fraudulent activity, money laundering, multi-account abuse, and unauthorized access attempts. This is our responsibility to protect all hepy88 platform users.

3.3 Legal & Regulatory Compliance

Hepy88 is required to retain transaction records and user information for a specified period to meet applicable legal requirements, including anti-money laundering (AML) requirements and reporting obligations to relevant authorities when required by law.

3.4 Service Improvements

Aggregated and anonymised usage data is used to understand how users interact with our platform, identify technical issues, and make ongoing improvements to the hepy88 user experience.

3.5 Communications & Support

We use your contact information to send important account-related notifications, inform you of policy or terms changes, and provide assistance through our customer support team.

Hepy88 does not sell, rent, or disclose your personal information to third parties without your consent, except in the following clearly stated circumstances:

4.1 Trusted Service Providers

We share necessary data with third-party service providers that help us operate the platform, including payment processors, KYC service providers, cloud infrastructure providers, and fraud prevention service providers. All these providers are bound by strict confidentiality agreements and are only permitted to use your data for specified purposes.

4.2 Legal Requirements

Hepy88 may disclose your personal information to government authorities, regulatory bodies, or law enforcement agencies when required by law, court order, or applicable regulatory compliance obligations.

4.3 Protection of Rights & Safety

We may disclose information as necessary to protect the rights, property, or safety of hepy88, our users, or the public — including in cases of confirmed fraud or serious security threats.

Hepy88 implements comprehensive technical and organisational security measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction.

5.1 Technical Security Measures

• End-to-End Encryption: All data transmitted between your device and hepy88 servers is protected by the latest 256-bit SSL/TLS encryption.
• Stored Data Encryption: Sensitive information such as passwords and financial details are encrypted using the strongest hashing algorithms before being stored.
• Two-Factor Authentication (2FA): The hepy88 platform supports two-factor authentication for an additional layer of security on your account.
• 24/7 Monitoring: Our continuous security monitoring system detects and responds to any security threats in real time.
• Regular Security Audits: The hepy88 platform infrastructure and codebase undergo regular penetration testing and security audits by independent experts.

5.2 Organisational Measures

• Access to users' personal data is restricted to staff who require it to carry out their duties.
• All hepy88 staff who handle personal data undergo regular privacy and information security training.
• We have clear incident response procedures in place to address any data breaches quickly and effectively.

Hepy88 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit our website.

6.1 Types of Cookies Used

• Essential Cookies: Required for core platform functions such as maintaining your login session and remembering your security preferences. These cookies cannot be disabled.
• Performance Cookies: Collects information about how you use our platform to help us make improvements — all data is collected anonymously.
• Functional Cookies: Saves your preferences such as preferred language and display settings to provide a more personalized experience.
• Analytics Cookies: Used via internal analytics tools to understand platform usage patterns on an aggregate basis.

6.2 Cookie Management

You can control and manage cookies through your browser settings. Most browsers allow you to view, delete, or block cookies. Please note, however, that disabling essential cookies may affect the functionality of the hepy88 platform and your overall experience.

As a hepy88 user, you have the following rights regarding your personal data. We are committed to respecting and facilitating the exercise of these rights:

As an online platform operating globally, hepy88 may process and store your personal data on servers located outside Malaysia. When this occurs, we ensure protection equivalent to the standards applicable in Malaysia through appropriate safeguards.

All international data transfers by hepy88 are conducted on a sound legal basis, including standard data processing agreements that meet international data protection requirements. We only use cloud infrastructure providers with recognised international security certifications.

By using hepy88 services, you consent to data transfers as described above. You may request further information about the protection mechanisms we apply to international data transfers through our support team.

Hepy88 retains your personal data only for as long as it is needed for the purposes stated in this Privacy Policy or as required by law. The following are our general retention period guidelines:

• Active Account Data: Retained for the duration your account is active, plus the minimum retention period required by law after account closure.
• Financial Transaction Records: Retained for a minimum of 7 years after the transaction occurs, in accordance with financial and tax legal requirements.
• KYC Documents: Retained for the duration the account is active and for at least 5 years after account closure for AML compliance.
• Support Communication Records: Retained for 3 years for service quality and dispute resolution purposes.
• Technical Log Data: Retained for a maximum of 12 months, then deleted or anonymized.

Upon expiry of the applicable retention period, your personal data will be securely deleted or anonymised so that it can no longer be associated with you.

Hepy88 reserves the right to amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological developments. Any amendments will be published on our official website along with the updated revision date.

For material amendments — those that significantly affect how we handle your data — we will send a notice to your registered email address at least 14 days before the changes take effect, giving you sufficient time to review them.

Continued use of the hepy88 platform after the effective date of any amendments is considered acceptance of the revised Privacy Policy. If you do not agree with the amendments, you have the right to close your account before they take effect.